Filmmakers using social media to promote their upcoming films is nothing new, but Teenage Mutant Ninja Turtles: Mutant Mayhem director Jeff Rowe is using his time in the spotlight to share that attention with the artists and technicians who have spent the last few years working on the film.

An artist’s name showing up in the credit reel of a film is important, but this extra bit of exposure means a lot to artists and can be a big help in securing future work. 

For several months now, Rowe has been using his Instagram to prop up his below-the-line colleagues. Back in March, he shared a group of stills and singled out the work of Mutant Mayhem artists Gabe Lin, Yashar Kassai, Sean Sevestre, and the lighting team at Mikros Animation, where most of the film was animated. Cinesite in Vancouver also animated parts of the film.

Read the full article on the Cartoon Brew website.