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Press Release


10 November 2016

BURBANK, Calif., Nov. 10, 2016 /PRNewswire/ — Team Sonic is speeding back to kick more bot! The eagerly-anticipated second season of the animated series Sonic Boom™, starring the iconic Sonic the Hedgehog™, will premiere on Boomerang Saturday, November 12th at 6 p.m. ET.

Sonic Boom season two (52 x 11-minute episodes) is high-powered and hilarious! Sonic, Tails, Knuckles, Amy, and Sticks take on bizarre cases of mistaken identity, androids from an outlandish land, real live urban legends, a haunted lair, familiar faces (Shadow and more characters from the Sonic game universe), plus epic conflicts with powerful, new foes! Potent crystals, mercurial mecha, slick scuba gear, stylin’ space suits, sharp snow supplies, custom cars, total team spirit, and of course, constant clashes with the offensive Dr. Eggman and his compelling creations fill the coffers of Sonic Boom season two.

Renewal of the hit CG animated TV series continues the momentum of Sonic the Hedgehog’s 25th anniversary year. SEGA recently released Sonic Boom: Fire & Ice exclusively for the 3DS Nintendo family of systems. This title stars the Sonic Boom TV series cast, and like the show, Fire & Ice delivers Sonic’s best attributes — speed and humor — to fans in a collaborative, single-player experience. Sonic Boom: Fire & Ice features bonus content that unlocks concept art from season two. Rated ‘E for Everyone,’ Sonic Boom: Fire & Ice is available for purchase online and at retail stores.

“Sonic was created as a larger-than-life, speedy hedgehog bursting with attitude,” said Ivo Gerscovich, SEGA’s Chief Brand Officer and Head of Sonic Pillar. “While he’s predominantly a videogame character, we felt he would transition well into the world of TV animation and film. We’ve been proud of the success of the first season of the show and look forward to the second season of laughs and exciting new adventures.”

The announcement for Sonic Boom season two was one of several highlights from the Sonic 25th Anniversary Party in San Diego on July 22nd at the House of Blues. Season one premiered on Cartoon Network and currently airs on Boomerang. Viewers also are able to stream season one on Hulu. With the second season launch on Boomerang, fans will have even more opportunities to watch their favorite, show-stopping Blue Blur.

Sandrine Nguyen, Executive Producer for Technicolor Animation Productions added, “We are thrilled with the success of Sonic Boom. We’ve now sold in over 100 countries around the world. With the start of season two, fans can expect more adventure, more humor, and we can’t wait to see the fan reaction.”

The Boomerang premieres will replay on Cartoon Network starting Nov. 19. Check your local listings for specific airtimes.

To stay current on Sonic the Hedgehog news, follow Sonic on Twitter and Instagram, like him on Facebook, and subscribe to the Twitch channel and the YouTube Channel.

About SEGA® of America, Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft, and Sony Computer Entertainment Inc. SEGA of America’s website is located at

About Boomerang:

Launched in the U.S. on April 1, 2000, and now aligned across 13 international feeds, Boomerang is Turner’s global, 24-hour, all-animation network for kids and families dedicated to showcasing both timeless cartoons from the Warner Bros., Hanna-Barbera, MGM and Cartoon Network libraries, as well as exclusive acquisitions and original productions from around the world.

Boomerang is part of Turner, a Time Warner company that creates and programs branded news, entertainment, sports, animation, and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet, and ELEAGUE.

About Sonic Boom

Sonic Boom is an animated TV series and co-production between SEGA of America, Inc. and Technicolor Animation Productions. Executive producers are Evan Baily, Donna Friedman Meir, and Jane McGregor on behalf of SEGA, and Sandrine Nguyen and Boris Hertzog on behalf of Technicolor Animation Productions. Bill Freiberger is the showrunner and Executive Producer. Takashi Iizuka, the head of the Sonic Team and driving creative force behind the Sonic games, oversees the series for the authenticity of the Sonic characters and universe. Season one (52 x 11-minute episodes) launched in November 2014 on Cartoon Network.

About Technicolor Animation Productions:

Headed by Sandrine Nguyen and Boris Hertzog, Technicolor Animation Productions is the production arm of the group. The team has a proven track record of bringing fan-favorite characters to screens across the globe. Their successes include prestigious properties such as Alvinnnn! & the Chipmunks (104 x 11) for M6 & Nickelodeon (USA) co-produced by Bagdasarian Productions; Sonic Boom (104 x 11) for Gulli, Canal J, and CN (USA) co-produced by SEGA; Mini Wolf, (104 x 7) for France Télévision.

About Technicolor:

Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world-class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging technologies. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes, and on the go. For more information visit: Technicolor shares are on the NYSE Euronext Paris exchange (TCH) and traded in the USA on the OTCQX marketplace (TCLRY).

About Hulu:

Hulu is a premium streaming TV destination that offers hundreds of thousands of hours of the best of the best television programming and movies to subscribers with limited commercials for $7.99 per month or with no commercials for $11.99 per month. Since its launch in 2008, Hulu has been at the forefront of entertainment and technology and continues to redefine TV by connecting viewers with the stories they love. Sonic Boom season one is streaming on Hulu Kids.

SOURCE SEGA of America, Inc.

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